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31 Jan 2014

Franciacorta: Continuing trajectory of positive results

Erbusco (BS), 31 January 2014 – A positive year for Franciacorta: in 2013 sales grew slightly in the domestic market, while they achieved double-digit growth in exports over the preceding 2012. Bottle sales topped 14 million, of which some 1.3 million were purchased abroad, a spurt of +14.3% over 2012, for a total increase in bottles sold of 9%.

 “2013 was a year of intense activity for us,” said Consorzio Franciacorta President Maurizio Zanella, “since we were simultaneously involved in initiatives on many different fronts, particularly abroad, in spreading an appreciation of Franciacorta.  These results are certainly a fitting crown to our work and inspire us to continue in the direction we have set for ourselves.” Zanella’s remarks were in reaction to the 2013 sales figures published in the Osservatorio Economico, the data publication, established more than two years ago by the Consorzio Franciacorta, that gathers and certifies sales information from Consorzio member producers.

“This growth in volume in is line with our projections,” continued Zanella.  “Taking into account the difficult economic times Italy is experiencing, we were able to hold the average bottle price in line with that in 2012. In 2014, we know that we still have a good ways to go in establishing positive positions abroad, particularly in markets that are following us with solid interest, such a the USA, Japan, and Switzerland.”  

Analysis of the data reveals that Franciacorta experienced a solid growth in bottles sold in southern Italy, even though northern Italy retains the lead in sales. Internationally, the primary market for Franciacorta remains Japan, followed by the USA, Germany, and Switzerland. The UK turned in impressive results, and promotion and market development programmes launched there in 2013 will continue in 2014.