the wine

the land

23 Jan 2014

Franciacorta flies with Alitalia in Magnifica Class

The start of 2014 brings auspicious news: beginning in January, Franciacorta is Made in Italy’s ambassador for Italy’s finest wines on board “Magnifica,” Alitalia’s business class. 

Franciacorta, the versatile sparkling wine made from Chardonnay, Pinot Noir, and Pinot Blanc grapes, whose 18 months’ ageing sur lie yields its compelling, long-lingering bead of pin-point bubbles, will be the privileged accompaniment to Alitalia’s fabulous in-air dishes. The airline’s cuisine has won the Best Airline Cuisine award from the American monthly Global Traveler for the last three years, and in 2013 it won another prestigious award, Best In-Flight Wine Program, part of the 2013 Saveur Culinary Travel Awards, for its research into Italy’s indigenous grape varieties and subsequent promotion of these wines, as well as for the best portfolio of quality wines partnered with in-flight meals.

To signal this new synergy, a bottle label was custom-designed as an elegant presentation of this partnership of passionate commitment, one that would convey to the exclusive public of Alitalia’s Magnifica class the beauty, quality, and uniqueness of these two Made in Italy enterprises, Franciacorta and Alitalia, both regarded with the highest respect across the globe.