While boasting a long history, the new course of the Franciacorta wine growing began in effect in the early '60s. During this period, the need to find a new identity for wine, the result of discussions in the villas, the passion and the tenacity of some people ready to sense the potential of a new and unique wine that could be produced in this area. Territory for some time operated several farms that produce wines of good quality but marketed particularly on the ground. The stages, beginning a very strenuous, were then burned in a few years, with the birth and rise of Franciacorta dizzying.
One of the success of the "formula" of Franciacorta, paradoxically, was to have no tradition of ancient wine with which to relate. This allowed to operate only to achieve the best result without going through a historical influences that would have only delayed the growth process.
In the late seventies the Italian wine was in turmoil, was born the era of production and consumption of different quality and entrepreneurs in Franciacorta already sensitive to this new demand, investment and pointed on the cultivation of the vine from which wine to obtain a soon to cross the territorial limits "of Franzacurta".
And so from the interweaving of random situations and personal passion, study, business experience and investment of a few brave men and emulation which led him to do things better than others have done (in fact, to overcome them), has originated the current "phenomenon" called Franciacorta.

A unique experience in Italy, the Franciacorta wine producers have been able to introduce and match updates, development and experimentation with tradition, with the development of the area and the dynamic laws of marketing never look back, never believe that history, uniqueness and quality characters were blown inalienable and indispensable as it is the protection, the origin and the pursuit of product quality.