Founded in 2000, the mission of the Associazione Strada del Franciacorta is to promote and develop the tourism resources of Franciacorta, in particular those related to wine and fine food.
The Strada del Franciacorta offers itself as a support organisation for individual tourists, groups, and tour operators, ensuring them efficient technical and organisational assistance. It supplies information and services, plans itineraries, and helps them to personally discover the broad array of possibilities that Franciacorta offers, with its renowned, centuries-old viticulture and nonpareil location between the Lago d’Iseo and the art-city of Brescia.